Marketing Pilgrim's "Social Media" Channel

Sponsor Marketing Pilgrim's Social Media Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!

Vanity, Thy Name is Social Media [Infographic]



See the guy in the photo? He’s a French model. That’s what his social media profile says, so it must be true.

State Farm insurance would like to caution you that not everything you read on the internet is true and Intel UK has an infographic to back that up.

They conducted a survey where they asked folks to come clean about their little, white social media lies.

46% of women admitted to only posting flattering pictures of themselves, while more men (19% vs 12%) said they tried to make themselves look more intelligent or more fun while social networking.

The reason for the lies? The majority said it was to impress other people. 51% of women and 40% of men did it to find love or friendship and slightly less did it to cover up their own insecurities.

Luckily, almost half of the internet population is on to the ruse. They figured “too good to be true” usually was and they also called out folks whose talk didn’t match their actions, or who photoshopped their pics.

But the majority weren’t just trying to look better in the eyes of others. 53% said they wanted to be just like the person they created in their social media world. Can’t blame them for that. Much of the allure of internet conversation is that you can be anyone you want to be. I could be a princess who writes a marketing column because I want to see what it feels like to be a commoner. For that matter, I could be a prince or a monkey with skills.

Social media lies are okay when you’re just a person trying to make a good impression. But when you’re a business, you better beware. Brands that get caught lying, even a little, tend to get crucified in a very public manner. Customers expect truth above all else when they follow you, so think twice before you bend the truth online.

Here’s something else people don’t like, swearing! (And I thought I was alone in this.) Swearing in social media came in as the number one most annoying habit. 57% of people said they’d disconnect from repeat offenders. 85% said no to oversharing and a whopping 91% said there are some topics that should not be discussed online. In other words, some secrets, should remain secret. Imagine that.

Here’s a snippet of the infographic. Check out the full chart over at The Daily Mail.