Posted August 10, 2012 7:59 am by with 0 comments

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Are your company’s marketing and sales efforts in alignment? Are they working in union or are they operating in separate silos?

It’s widely recognized that companies who make the effort to intentionally foster the relationship between sales and marketing through marketing automation tools or other means perform better than those who don’t.

Then why don’t many still do it? Well, it’s not as easy as you think.

Our Inbound Marketing Channel sponsor HubSpot will be addressing this critical issue in a webinar with Salesforce on August 16, 2012 at 1pm EST called “5 Steps to Establishing an Effective Sales & Marketing Methodology”


Join Linda Crawford, SVP & GM of Sales Cloud at and HubSpot’s CMO, Mike Volpe as they explore this important area of marketing.

This free 60 minute offering may be one of the best ways to spend your valuable time. In it they will explore how to:

-Define shared metrics for sales and marketing.
-Build social into your sales and marketing strategy.
-Assess what matters to sales and marketing.
-Align sales and marketing on common goals.
-Connect the dots between lead capture, lead nurturing, lead qualification, and opportunity