Posted September 18, 2012 7:57 am by with 0 comments

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If you were hitting .250 in the major leagues you might survive but you wouldn’t be a superstar. That is unless of course you do other things really well like being a fast outfielder, a rangy infielder or an incredible catcher. A .250 batting average along with those attributes could give you a long and lucrative MLB career.

So what’s up with the .250 batting average talk? It appears that Google is carrying that average with 1/4 of their registered users (100 million out of the total 400 million registered users) now being considered active monthly users. Vic Gundotra made this known in a Google+ post yesterday as he announced Google’s acquisition of iOS and Mac photo app creator Nik Software. He said

This week we also hit an important milestone–over 400,000,000 people have upgraded to Google+. It was only a year ago that we opened public sign-up, and we couldn’t have imagined that so many people would join in just 12 months. While Google+ is all about creating a better experience across Google, it’s also a destination. And here too, I’m happy to report that we have just crossed 100,000,000 monthly active users on Google+ ( and mobile app).

Now of course, this is easy pickins for the Google Plus naysayers. This is when the chorus of “Facebook has nearly a billion monthly active users, nah, nah, nah, nah, nah!” comes alive across the Valley. Well, that’s true. But let’s consider something.

You see, last week Mark Zuckerberg gave hints that Facebook could be moving toward being a search engine. So which has the harder road? Facebook trying to do search or Google trying to do social? Oh wait, is Google even really TRYING to do social? I’m not so sure.

I think that Google’s approach is more about integrating a suite of productivity services that already has 425 million active users of their Gmail service which is something that Facebook simply can’t get done (Anyone use their Facebook email address for real? Do you even know what it is?). Oh and Facebook can’t even utilize Google’s biggest competitor, Bing, to its advantage to make a dent in Google’s market dominance in search. Not to say that it won’t happen in the future because anything is possible but it seems less and less likely.

You see, people use Facebook for very specific things and they are mostly around sharing life stuff. A great service for sure but when it comes to the business of productivity Google has tools to make one more useful in personal and business life while Facebook is more of a drain on productivity. Two completely different parts of a person’s world.

Google+ is not a social network in the classic sense. It is part of an overall strategy that will ultimately impact business more than it does personal lives. But guess what? Everyone is involved in business as either a producer or a consumer. Not everyone needs to share lolz, lulz and kittens.

So who has the better mousetrap in the long run? Will Google’s .250 batting average turn out to be good enough for a long career or will Facebook’s one trick pony win the race?

What’s your take?