Posted September 14, 2012 3:07 pm by with 0 comments

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Apple has made a business out of creating technology that is obsolete within a year of its release. Let me rephrase, Apple has made a business out of convincing consumers that their technology is obsolete with a year of release.

Are you walking around with an iPhone 4? You might as well have a stone tablet and chisel! It’s time to get a new iPhone!

The recently announced iPhone 5 is thinner, but taller, and faster and smarter than its older siblings, but the only drastic change is the type of connector you use ($$$ Ka-ching!). It’s cool, but not cool enough to spend the big bucks needed to upgrade from my iPhone 4.

Apparently, I’m part of a very small minority. According to a survey by Toluna QuickSurveys, the new iPhone is being welcomed with open arms and wallets.

  • 76% of current iPhone owners said they would definitely upgrade.
  • More than half of the 2000 Americans surveyed said they were “extremely satisfied” with the new features.
  • Extended battery life was the favorite feature along with more power and speed.
  • 58% of people were impressed by the new look. I hardly noticed.

On the downside

  • 24% of people were disappointed by the lack of wireless charging
  • 24% were unhappy about the lack of a micro-USB port.

As for customer loyalty. . .

56% of Blackberry users said they’d give up their phone for an iPhone 5. Android owners weren’t as quick to switch. Only 32% said they’d switch for the iPhone 5 and 33% said, no way.

Now here’s what I find fascinating. I talked to someone yesterday who was all excited about the new iPhone. She was sold on upgrading, no matter what the price. But she couldn’t tell me any of the new features. She didn’t know about the plug change or the size difference. What she knew was that the iPhone 5 had a spiffy new design. For that, she was ready to make the switch.

As I said on Wednesday, it’s not the Apple doesn’t turn out a good product, but I think they’re even better at marketing their products than they are at building them.