It may not seem like it, but mobile is actually the perfect compliment to the US Postal Service. When a customer uses their mobile device to buy something online, that something has to be mailed to them and there’s a one in three chance that that something is going to arrive via the US Postal Service.
In order to encourage this symbiotic relationship, the USPS is offering a special holiday direct mail promotion aimed specifically at mobile marketers.
The 2012 Holiday Mobile Shopping Promotion gives online merchants a 2% postage discount as long as they have a a mobile bar code or QR code that leads back to the web. (You’ll find the specifics here.)
The offer will run from November 7 to November 21 in order to capitalize on Black Friday and Cyber Monday sales. To participate, you must register on the RIBBS site which is open now.
According to Gary Reblin of the US Postal Service, this is the third mail to mobile promotion they’ve run and they’re hoping it will push marketers to make direct mail a regular part of their routine.
If you do send out a special holiday campaign, you’ll make postal workers, like the man up there in the corner, very happy. Doesn’t that make it all worthwhile?
Direct mail with a mobile barcode leading to an ecommerce store for the holidays — it’s a good thing.