Product Information is Key for the Showrooming Shoppers

If you ever had any doubt about how attached we’ve become to our mobile phones, take a look at this graph from

After you get past the 11% of smartphone owners who keep their phones on hand while showering, take a look at the “While Shopping” column. 82% of smartphone users have their phone with them when they shop, and they’re using them to make sure they get the best deal.

Showrooming is when a shopper uses a brick and mortar store to touch and try a product only to buy it online. It may seem like a concept that is new to the mobile era, but it actually goes way back to the days when stores knew the meaning of customer service. By putting out only one display model of a product, retailers saved space and lowered instances of theft and breakage. Consumers would choose the item they liked, then “order” it on a form, which was then taken into the warehouse to be filled or they could order it to be delivered through a catalog service.

Facebook Completes Instagram Buy: Let the Changes Begin

Instagram isn’t going anywhere.

While I’m sure that’s true in the broadest sense, I can’t imagine that the site’s new owner, Facebook, is going to let it continue without a great deal of modification.

Facebook became the proud owner of the more than 5 billion photos shared late last week. The announcement came with this statement attached:

As we said from the beginning, we are committed to building and growing Instagram independently. Instagram will continue to serve its community, and we will help Instagram continue to grow by using Facebook’s strong engineering team and infrastructure. We also can’t wait to work with the talented Instagram team to improve the mobile experience.

Search Marketing from the Display Perspective

Before joining PPC Associates in February, I spent the previous few years at Progressive Insurance. Opportunity for exposure to various digital marketing channels was abundant. The display team sat next to the search team, but we didn’t have much knowledge of the other’s day-to-day activities. However, both teams had, at the very least, a functional understanding of the other’s channel. So when I left Progressive, I left an existing cross-channel marketing team.

PPC Associates, on the other hand, brought me on board as the company’s first-time display guru. So for the first time I’m bringing the knowledge and experience to a new team. I still have lots of knowledge-sharing to accomplish, but I’ve loved all the discussions about display advertising. Getting to write display advertising posts on historically search-focused sites has been an added bonus.

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There is an incredible amount of information flooding the market about Facebook. Ever since the company’s IPO the changes have been fast and furious. Once you feel like you have a grasp on what Facebook is doing the target moves. As Mark Zuckerberg and crew try to find ways to wring revenue out of the close to 1 billion account holders this trend will likely only accelerate.

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Viggle Launches MyGuy, But it’s Not What You Think

What do you think of when I say “MyGuy?” A 1960’s pop tune? Singing nuns in Sister Act? A reality show with single women looking for Prince Charming?

How about fantasy football? Yeah, that’s what I thought.

MyGuy is what social TV app Viggle calls their fantasy sports component. It’s an amusing game that awards you points for picking the high scoring men of the season. In this case, we’re talking football. What makes their version of fantasy football unique is that it’s based on instant gratification. You tune in to the game, then choose your favorite player. If he does something good, you get points. If he does something bad, you lose points. You can change players on every play if you like, or stick with a winner and double your score.

Seesmic CEO Hands the Reigns Over to HootSuite

Aren’t these two of the cutest animal logos you’ve ever seen? Two nocturnal animals with big giant eyes — can it be a coincidence that they belong to two big players in the social media management biz? Well, say good-bye to that adorable raccoon, he’s on his way out now that HootSuite has snapped up the mascot’s owner Seesmic.

The buyout agreement between HootSuite CEO Ryan Holmes and Seesmic Founder Loïc Le Meur sounds more like a mercy takeover than a strategic business decision. The two men have been friends for awhile, but as HootSuite grew, finally gaining a badge of honor from Twitter, Seesmic faded. Earlier this year, Seesmic laid off more than half of the staff, now, with Twitter’s new rules for data users, it was only a matter of time before they lost it all.

Social Media Measurement Is Still In Infant Stage of Growth

I see a lot of research on a daily basis. The ‘research as PR’ industry is alive and well (at least in its own eyes, I suppose, since there is SO much of it).

As with most vast wastelands there is usually that one nugget that really stands out and gives insight that can help someone move the needle. Well, this week’s research gem comes from Adobe and Econsultancy and their ‘Managing and Measuring Social‘ report. (Please note that Marketing Pilgrim receives NO money from the sale of this report).

One of the many things that jumped out at me was the following chart looking at the top roles that social plays in organizations.