They were hard at work because they knew they had a potentially formidable opponent and that even related services to local and location based offerings needed to be strong to face this foe. Of course, even in their wildest dreams could they have imagined the apparent train wreck that is Apple Maps and the Apple local experience in general.
So now all that hard work has paid off handsomely. The latest local offering which is for Android only is an app called Field Trip which allows you to get information about things based on your location. The Verge reports
Google has just launched Field Trip, a new app that the company says is “your guide to the cool, hidden, and unique things in the world around you.” It sounds like it works as a virtual tour guide — with the app running in the background, a “card” will pop up with information any time you’re near a site of interest.
Here’s one of the usual heart-strings-tugging videos from Google to promote the app.