Google’s ‘Field Trip’ App for Android Adds to Local Offering

It appears that for the past several months the folks at Google have been hard at work preparing for the Apple Maps launch.

They were hard at work because they knew they had a potentially formidable opponent and that even related services to local and location based offerings needed to be strong to face this foe. Of course, even in their wildest dreams could they have imagined the apparent train wreck that is Apple Maps and the Apple local experience in general.

So now all that hard work has paid off handsomely. The latest local offering which is for Android only is an app called Field Trip which allows you to get information about things based on your location. The Verge reports

Google has just launched Field Trip, a new app that the company says is “your guide to the cool, hidden, and unique things in the world around you.” It sounds like it works as a virtual tour guide — with the app running in the background, a “card” will pop up with information any time you’re near a site of interest.

Here’s one of the usual heart-strings-tugging videos from Google to promote the app.

Sponsor: Free Templates for Infographics Using PowerPoint

Infographics are everywhere. Ever wonder how they are made and if your business could somehow get in on the action?

Well, our Inbound Marketing Channel sponsor, HubSpot, has put together a complete 24 slide offering which contains 3 templates for creation of infographics in PowerPoint. While they are a sponsor here at Marketing Pilgrim I still have to admit that is pretty cool.

HubSpot is known for helping marketers of all shapes and sizes do many of the most modern marketing techniques that many feel are reserved for the ‘big boys’. Well, when it comes to infographics, at least, now anyone who has PowerPoint can create a new way to get your business message to the masses.

Google+ A Ghost Town? Maybe It’s Your Fault

I know you’ve heard it: Google Plus is a ghost town. A quick search for “Google Plus ghost town” turns up plenty of results. But is that criticism really warranted? I don’t believe it is. But the perception remains and I believe the fault lies in the mirror with how we use the network. So, what can we do about it? Read on and I’ll show you how you can turn your Google Plus ghost town into a boomtown.

Paid Content: To Index or Not to Index, That is the Question

Hello, you there! Person reading this post. How did you find it? If you’re a loyal MarketingPilgrim follower then maybe you came in here via our daily email update. Perhaps you came in off a social media link or you clicked a bookmark. If you’ve never been here before, then chances are you came in via a search engine. Welcome. We’re happy to have you and we hope you come back often.

Search engines are vital to the success of any site with written content. So why would you want to stop them from indexing your site?

The UK newspaper The Times stopped them because they felt it ran counter to their paid content business model. Back in 2010, the newspaper blocked search engine spiders as part of their conversion to digital subscriptions. Apparently, they believed that their good name alone would drive traffic to the site.

Offer a One-Click Vote of Confidence with LinkedIn Endorsements

If you click on a LinkedIn profile today, you’ll likely be greeted by a big, blue box like this one:

From here, you have the opportunity to help your fellow man by saying, ‘yes, I know this person is good at those things’ and you can do it with one click. Endorse and you’re done – sort of, because when you reload the page you get more options. If you don’t agree with all of the options, you can click the x to remove them before endorsing.

If you’re really into this, drop to the bottom of the page where most people (but not Andy for some odd reason) have a long list of skills that you can “+” one by one. For each box you click, a tiny picture of you shows up next to a picture of anyone else who agreed with you. Personally, I stopped endorsing because I was tired of seeing my own face pop up over and over again.

Join Marketing Pilgrim at Digital East 2012

If you are in the Washington, DC area on October 2-3 you should consider attending Digital East.


This is the third year of this event and it promises to be the best. Join the Digital East team for the great pre-conference intensive workshops in Advanced SEO and Search, Advanced Social Media or Email with speakers from Performics, PBS and more.

The main conference includes tips and insights from representatives from Google, Mashable, The Motley Fool, TheLadders, Adobe, IBM, the US Chamber of Commerce and many, many more.

I will have the privilege of moderating the Marketer’s Roundtable on the afternoon of October 3. If you are in attendance be sure to stop by and say hello!

There are fewer than 25 tickets left and you’ll be pleasantly surprised at the low cost to attend. REGISTER TODAY!

See you in DC!

Will Facebook’s Legal Concerns Slow Its Progress?

Facebook is big enough now that it is likely to carry a permanent bullseye on its corporate chest which will be in the crosshairs of every ambulance chasing lawyer (if that ambulance is hauling around a gravely wounded IPO attempt like Facebook’s).

The Wall Street Journal is reporting that the mounting lawsuits against the social media giant could be a real problem.

Facebook Inc.’s botched initial public offering is turning into a potential legal morass for the social-networking firm, its investment bankers and the exchange on which it went public.

About 50 lawsuits have been filed against Facebook, Nasdaq OMX Group Inc. and underwriters of Facebook’s May IPO, according to lawyers involved in the cases.