Back in July, the USA Olympic team hit a bump in the road when the news broke that their all-American athletic wear had been made in China. Considering the patriotic nature of the games, it’s not surprising that folks were upset but how do they feel about the origin of everyday items?
According to a shopper survey by Perception Research Services International (PRS), that “Made in USA” label is important enough to influence their buying decisions.
76% of those surveyed, said seeing a “Made in the USA” label made them more likely to buy the product but patriotism wasn’t the reason for the decision.
Most shoppers said the shopped USA in order to help the economy. PRS says it’s more likely that the real motivator is concerns about the quality and safety of products made overseas.