Is social media more than likes and followers and connections? It better be if you are doing it for business.
While it’s nice to have large numbers of people showing some level of interest in your product or service, where the rubber meets the road in the social space is whether those likes, follows and more turn into leads that can ultimately turn into bottom line results.
Our Inbound Marketing channel sponsor, HubSpot, has mastered the art of gathering leads in the social space. As a result, it is reasonable that they would be experts enough to produce their new ebook “The Future of Social Media Lead Management“.
Are you interested in learning where this critical business function is heading?