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Zuckerberg Says Facebook Social Search is a Definite Maybe




When asked if Facebook is going to launch a social search engine Facebook CEO Mark Zuckerberg responded with a definite maybe.

Speaking at TechCrunch Disrupt SF 2012, Zuckerberg talked about the possibility of developing a unique social search engine on Facebook. An engine that would take advantage of the enormous data pool filled with profiles, status updates, likes and shares to deliver truly customized results.

For example, say you’re looking for a new lunch hangout near work. You can Google it (or Bing it) and find out what’s nearby based on your location and you can get reviews from sites such as friendseat and citysearch.

What Facebook aims to do is personalize those results by telling you which lunch location is popular with your friends and co-workers. All the data is there, it’s just a question of building filters.

Zuckerberg told TechCrunch interviewer Mike Arrington, that Facebook is doing a billion searches per day, “and we’re not even trying.”

That’s pretty cocky considering the lack of breadth in their current search engine. I still maintain that they have one of the worst search engines around. The initial search results are all literal. Search Giveaway and you only get sites that have the word Giveaway in the title. Now, if you dig down, there is a button to search posts and that did return more results than I expected by they only went back 3 minutes. That’s not enough.

It’s good that Zuckerberg is thinking out of the box on this. We don’t need another Google. But it doesn’t seem like we’re going to get Facebook search anytime soon. Says Zuck:

“At some point we’ll do it,” he went on. “We have a team working on search.”

Could you vague that up a little more?

Zuckerberg did stand strong on the topic of mobile and mobile ads. He stated that we’ll be seeing more ads integrated into the mobile feed because there’s no room to put them on the side. He said that after some false starts, they’re now ready to forge ahead with a strong mobile presence that he thinks will be a money maker.

When’s Android coming?

Says Zuckerberg, ”It’ll be ready when it’s ready.”

Yes, he’s truly the master of the definite maybe.