In the UK, Domino’s is offering a new twist on dinner and a movie. When you order a pizza, you’ll also get a code to stream a movie from Lionsgate while you eat. That means you can ease your hunger while watching Hunger Games or spend Halloween night with the classic horror movie Scream.
It’s a brilliant combination that plays into something their customers were already doing, eating in front of the TV. Now, they get to link their name to one of the biggest movies of the past year and dozens of classics.
Domino’s marketing director Simon Wallis said: