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4 Out of 10 Consumers Will Start Holiday Shopping Before Halloween




The Ho Ho Ho-lidays are here! Yes, I know Halloween is still a week away, but according to the National Retail Federation, 41% of Americans have already started shopping for the holidays. (I’m almost done, how about you?)

Shopping early means you don’t have the benefit of all those steep Black Friday and Cyber Monday sales, but that doesn’t mean consumers are going to miss out. 36.6% of consumers said that sales and discounts would determine where they shop this year.

And here’s great news, 51.8% plan to shop online, buying an average of 38.8% of their gifts. Both of these numbers represent a jump up over last year. The forecast for the season? Cold and blustery with a 12% rise in online sales. That’s $96 billion dollars up for grabs, so make sure you get your cut.

Naughty or Nice

The majority of consumers say they’d like to find gift cards in their stockings this year. Half are hoping to find clothes under the tree and 45% have books (actual or virtual?), cds, movies, and games on their wishlist. But 24% are wishing for gifts that sparkle – like diamonds, silver and gold.

Afraid you might not get what you want? Not likely, since self-gifting is at an all-time high with 59% of consumers planning to spend an average of $139.92 on themselves this holiday season.

BIGinsight Consumer Insights Director Pam Goodfellow says,

“It looks like young adults have the ‘one for you two for me’ mentality about the holiday season this year, which is surprising given that this is also the age group that typically doesn’t have the income or ability to splurge. What isn’t surprising is that retailers’ holiday promotions continue to strike a chord with this age group, especially with promotions surrounding popular electronics and apparel items.”

One for you, two for me! I love the way they think. And now that I know I’m not alone in this thinking, I believe I’ll add a couple of my favorite TV shows on DVD to my Amazon order. Wouldn’t want to buck a trend.