Google is extending business credit in the form of the SMB targeted AdWords Business Credit program in the UK starting today.
The program has its roots in a trial to 1,400 US businesses and it will extend to the US in the future.
The Google Inside AdWords blog talks about AdWords Business Credit as follows
To make it easier for small businesses to pay for their AdWords campaigns and track their spending, last July we piloted AdWords Business Credit in the US, a credit card specifically for AdWords. More than 1,400 businesses from a variety of industries participated in the pilot — from Kuru Footwear to ‘Get Bats Out’ bat removal—and their feedback was overwhelmingly positive. In a survey conducted after the pilot launched, 74% of respondents said they now use AdWords Business Credit as their primary form of AdWords payment.
When something gets that kind of acceptance rate there is a good chance that any company, let alone Google, will move forward with it. Even with all the threats from Facebook and other advertising platforms Google size, depth and experience allows it to do things that the others might not be able or be willing to undertake.
So what are the details?
-In the UK, AdWords Business Credit will have a variable 11.9% APR Representative. In the US, AdWords Business Credit will offer an APR as low as 8.99%*, the same rate as in the pilot. Neither card will have annual fees, and they will both have an ample credit limit for AdWords.
-We’re teaming up with Barclaycard, part of the Barclays group, in the UK and Comenity Capital Bank in the US to issue the card. Both are MasterCard cards.
-AdWords Business Credit can only be used for AdWords advertising purchases.
Rates can go up as high as 18.99% depending on credit worthiness so don’t assume that 8.99% will be coming to you.
So will you go and get an AdWords Business Credit card? Is there an advantage to keeping these expenses separate from all your other expenses?
Let us know in the comments.