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Google and EU Prepare for Next Battle




It looks as if the ongoing battle between the European Union (EU) and Google is about to jump back into the center ring of the three ring circus that is the show that these two put on from time to time around privacy.

The Guardian reports

Google will be told on Tuesday to unravel the controversial changes introduced in March to its European privacy policy, legal sources have told the Guardian.

The French data protection commissioner, the CNIL, will be holding a press conference on Tuesday to announce the results of its deliberations together with the data protection chiefs of the other European Union countries.

As exclusively revealed by the Guardian last week, they have determined that Google’s changes breached EU law because they did not give users any chance to opt out of the changes.

While this sounds very final, we all know that these things rarely, if ever, are and it is just another turn in the tussle that has existed between Google and the EU for several years now.

The likelihood that individuals are watching this process with bated breath is small since most won’t give a rip what the EU wants to do with Google. Who is interested is Google, of course, since there could be potentially significant impact on advertising revenue. On the other side of that are the companies that use Google to advertise their products and services. If their ability to target ads becomes more limited under EU rules and regulations then their business could suffer as well.

As the EU works, it never seems to be about whether business is impacted which, in turn, impacts individuals. Rather it looks more like a political power play with an unclear end other than to wield power by being able to stop a big machine like Google’s from doing business.

Regardless of an announcement tomorrow, however, there will be nothing definitive since it will then be Google’s turn to fire back and drag these issues on for as long as a bureaucracy like the EU needs them to in order to justify their existence.

After all, they nailed the whole common currency thing, right? What else can they get their hands into to make life ‘better’?