Google has released its disavow links tool. There is plenty to discuss but one sentence from Google’s Webmaster Central blog should be enough for most to at least take a deep breath before they dive into the tool.
Q: Will most sites need to use this tool?
A: No. The vast, vast majority of sites do not need to use this tool in any way. If you’re not sure what the tool does or whether you need to use it, you probably shouldn’t use it.
Ok. Sounds like someone handing another person a grenade and saying “You may want to think hard about pulling that pin”.
So let’s let Matt tell you about it.
So are you going to use it?