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IAB Report Shows Search Still Accounts for Lion’s Share of Online Ad Revenue




The Interactive Advertising Bureau (IAB) has released its first half of 2012 Internet Advertising Revenue Report conducted by PricewaterhouseCoopers and it is good reading.

Considering our audience it will please you to know that despite cries of the death of SEO and the move to social leaving all other ad forms behind, search still accounts for 47% of the ad revenue from the Internet space as measured in this report. The report states ‘Search revenues totaled $4.1 billion in Q2 2012, up 17% from Q2 2011, when Search totaled $3.5 billion’. Sounds healthy to me.

Here is a breakdown v. last year’s results. Notice the move made by mobile.

You should take a look at the full report and see the other goodies that the IAB put together. One very telling chart shows just how this revenue is distributed.

Not a surprise really but many will not like that kind of distribution or apparent lack thereof.

In conclusion, Internet advertising is alive and well and growing. A word of caution, however, that to sit back and get fat and happy over these kinds of results is dangerous. Nothing is completely immune to the forces of the market and the overall economic conditions in the world at large today. There is no such thing as a sure thing in this world. There never has been but in today’s environment it’s even less so. Stay alert.

Your thoughts?