One of the areas that is of particular concern is social media. There are many SMB’s who ‘get’ social media and are doing a tremendous job of leveraging the channel for their business. On the other hand there are many who simply are not. What seems to be a common thread, however, is the types of social media that the SMB set is most comfortable with.
An infographic from VerticalResponse that was shared by VentureBeat (with a hat tip to Mark Traphagen) shows just where SMB’s are putting their social media eggs and it seems to be in the Twitter and Facebook basket with Google+ and LinkedIn being set aside. Here is the full infographic.
The question that many SEO’s are likely to have is why ignore Google+ when it is a widely held position that Google+ participation has some impact on search results?