The small and medium business crowd has always been tough to figure out and for good reason. Unlike the companies they may compete against they often do not have the systems or support to do the many things that even they know would be good for their business.
One of the areas that is of particular concern is social media. There are many SMB’s who ‘get’ social media and are doing a tremendous job of leveraging the channel for their business. On the other hand there are many who simply are not. What seems to be a common thread, however, is the types of social media that the SMB set is most comfortable with.
An infographic from VerticalResponse that was shared by VentureBeat (with a hat tip to Mark Traphagen) shows just where SMB’s are putting their social media eggs and it seems to be in the Twitter and Facebook basket with Google+ and LinkedIn being set aside. Here is the full infographic.
The question that many SEO’s are likely to have is why ignore Google+ when it is a widely held position that Google+ participation has some impact on search results?