Q2 S.M.A.R.T. Report Shows Emphasis on Techies and Car Buyers

That day has arrived! It’s time to reveal the findings from Millennial Media’s October S.M.A.R.T. report. (With bonus points to anyone who knows what S.M.A.R.T. stands for.)

This edition, which looks at data from Q2 2012, is focused on the most frequently targeted audience types and here they are!

Millennial Media mobile advertisers spent a lot of the quarter chasing after IT Decision Makers, Gadget Geeks and In-Market Auto Intenders, which I take to mean people who have expressed an interest in possibly buying a new car.

Other top targets include business travelers, movie buffs, moms, spring Do-It-Yourselfers, small business decision makers, entertainment fans, and of course, the mobile switchers. Looking at that list, I have to wonder who is missing? I myself fall into five of those categories, even my husband, who is not a big mobile user falls into two.

The Underlying Problem with KitchenAid’s Disgusting Dead Grandma Tweet

Like many of you, I watched the Presidential debate last night. And, like many of you, heard about the incident that led to a rather disgusting tweet being sent out from the KitchenAid Twitter account.

In case you have no clue as to what I am talking about, check out this recap and then come back.

Hopefully, we are at the point where we all see the obvious online reputation issue here. In fact, most pundits are focusing on the simple fact that KitchenAid should be more careful about who they let use there Twitter account. Clearly, an employee (or contractor) forgot to sign out of the KitchenAid account–and into their personal Twitter account–before sending that tweet.

But, here’s the bigger reputation issue at hand.

Facebook Hits the 1 Billion Mark in Monthly Active Users

Not much else to say about this one other than 1 billion with a ‘b’ is a big number.

While we knew this was coming eventually it’s still something to admire. Whether you love of hate Facebook this milestone is one that needs at least a quick hat tip.

Mark Zuckerberg kept it pretty low key in announcing this in the Facebook newsroom.

This morning, there are more than one billion people using Facebook actively each month.

If you’re reading this: thank you for giving me and my little team the honor of serving you.

Helping a billion people connect is amazing, humbling and by far the thing I am most proud of in my life.

Twitter A Big Winner In The First Presidential Debate of 2012

Last night was a big night for politics in the US. As with most big nights and events these days, Twitter also comes up big because there is a certain portion of the world that uses Twitter and they are, well, vocal.

Here is a chart produced by Twitter with a chronological look at tweet volume and the statements that triggered the volume around the debate.

No matter which side of the aisle you are on, there is a lot that now goes along around events like this because of the interaction Twitter allows. Now, for me personally I steer clear of actually participating because the tenor of the tweets is often more about tearing down than building up which is, in my opinion, a very big negative about this kind of ‘discourse’. It’s one of those “You can say whatever you want but if it’s not what the Twitter masses want you might get beat down” situations which isn’t exactly discourse but it is at least sharing. Progress not perfection, right?

SMB Owners Say They Need More Apps, When What They Really Need is Less

Small business owners are the world’s greatest multi-taskers so mobile should be making their jobs easier. But though nine out of ten owners say they use mobile devices for business, 58% say they need more than what’s out there.

The stats come from a survey called “Going Mobile: Small Business Owner Attitudes About Mobile Technology” which was conducted by Harris Interactive on behalf of New Bank of the West.

The overwhelming majority (76%) of users said they use their mobile devices for communication. After that, everything drops off to under 50% including those who use it for scheduling, driving directions, project management and payments.

Learn from the Best: Follow Thought Leaders on LinkedIn

There’s no lack of information to read on the internet. The trick is, sorting through the clutter to find those gems that can really help you succeed. LinkedIn wants to lend a hand with that, so they’ve pulled back to the curtain on Thought Leaders.

Thought Leaders are exceptional professionals, names you already know, who are going to be sharing their advice and wisdom on LinkedIn. There are currently 150 people to choose from including Richard Branson, Tony Robbins, Arianna Huffington and Deepak Chopra. Obama and Romney are also on the list along with names you might not know but might want to follow. For example, author of “The Lean Startup” Eric Reis; Charles Best, the founder of DonorsChoose.org; and Nancy Lublin, the CEO of Do Something.

Bing Claims Its Search Results Preferred 2 to 1 Over Google

Did you participate in the ‘Bing It On‘ challenge?

If you did, what kind of results did you get? For me it was no different than usual, Google won but apparently I was in the minority.

The Bing blog says