That day has arrived! It’s time to reveal the findings from Millennial Media’s October S.M.A.R.T. report. (With bonus points to anyone who knows what S.M.A.R.T. stands for.)
Millennial Media mobile advertisers spent a lot of the quarter chasing after IT Decision Makers, Gadget Geeks and In-Market Auto Intenders, which I take to mean people who have expressed an interest in possibly buying a new car.
Other top targets include business travelers, movie buffs, moms, spring Do-It-Yourselfers, small business decision makers, entertainment fans, and of course, the mobile switchers. Looking at that list, I have to wonder who is missing? I myself fall into five of those categories, even my husband, who is not a big mobile user falls into two.