Facebook Enters the Land of Most Respected Brands

Facebook is resilient if nothing else.

With a history of steamrolling their users on privacy issues and now being best known for trying to find any way it can to put an ad in front of their users to please investors they still are able to break into the Top 100 brands according to Interbrands.

Here is the top 15 which shows one of its arch rivals, Google, in the Top 5

So where did Facebook wind up? Well, they cracked the Top 100 at #69.

Twitter Says Conversation is the Key to Conversion

While Facebook is busy not counting clicks, Twitter wants us to sit down and have a chat – one-on-one – just you, me, and the millions of other people who check out the site every day.

It’s more wisdom from the IAB MIXX Conference, this time from Joel Lunenfeld, Twitter’s vice president of global brand strategy, coming to you via TechCrunch.

Lunenfeld says that “88% of Twitter users follow at least one brand, and that more than half of users follow six or more brands.”

Six or more brands! That’s a lot of people asking for daily advertisements in their stream. Some of them are hoping for discounts and freebies but others are genuinely interested in the brand and they want to be up on what’s happening.

Facebook To Advertisers: Stop Counting Clicks

Someone check to see if hell froze over, because today, Facebook and I actually agree on something — counting clicks isn’t the way to measure success. What is? An increase in your profit margin, of course because unless you’re a non-profit, the whole point of advertising is to sell more of whatever it is your selling.

Brad Smallwood, head of measurement and insights for Facebook, took the stage at the Interactive Advertising Bureau MIXX Conference & Expo on Monday to talk about clicks, impressions and their new partnership with Datalogix.

He says that less than 1% of clickthroughs result in an in-store sale, so does that mean sellers should walk away from Facebook advertising? Of course not! In fact, Smallwood says that an increase in ad impressions might be called for.  He says advertisers can increase their ROI up to 40% by “focusing on frequency.”

What Is the True Cost of the iPhone 5?

With all the hype and emotion around the iPhone 5 it is getting greater scrutiny than most phone releases in the past.

One of the things that is being looked at is the total cost of ownership for the iPhone. Our friends at Avalaunch Media have created an infographic that looks at just how much this mobile wonder could run you. Some feel the estimates are actually a little low. What do you think?

Check out the full infographic.

Bought Leads Are Not Leads: Why Buying a List is Never A Good Idea

This post comes from our Inbound Marketing Channel sponsor, HubSpot. Please visit them to learn more about their revolutionary marketing automation SaS offering.

I was recently asked my opinion on when a company should buy a list of names. My response was this: buying a list is never a good idea. Buying a list of names to cold call or email isn’t the same thing as creating leads. Real leads have, at some point or another, interacted with your brand. They may have downloaded interesting information, or asked for something from you, or even contacted your sales team. They want to know more about your brand, product, or service. Why is purchasing a list different? The people on this list haven’t opted in to anything from your company. They may not even know you exist!

Is an Online Viewer Worth as Much as TV Viewer? Nielsen Says Yes!

For years, TV networks have been selling commercial time based on the estimated number of people who watch a show on TV. Want to advertise on a popular show with a successful track record? It’s going to cost you. And since there are a limited number of spots on any single TV show airing, you may have to fight and give up other concessions in order to secure your space.

After the show airs on TV, in many cases, it moves to the internet. Only in this case, advertisers aren’t banging down the doors, offering up big bucks to run their ads on the show. Why? Mostly because of the notion that only viewers aren’t as valuable as TV viewers. And though that may have been true a few years ago, it’s not true anymore.

StumbleUpon’s New Design Looks Very Familiar

StumbleUpon, the website discovery engine, is beta testing a new design that looks extremely familiar. Instead of the long, vertical list of site descriptions with small screengrabs on one side, we now have this:

Horizontal rows of boxes with larger photos and colorful headers. I’m sure I’ve seen this style somewhere before. . . . let me think. . . .

Pinterest

Digg

MySpace

Okay, so you can’t blame them for going with the flow, it’s a design that works, so why not? They also borrow a few other ideas from around the web, including Lists! You can now add any of your favorite pages to a list which can then be followed by others.