Want to pick up a new Kindle Fire this weekend? You can get one from Staples for the same price as Amazon, but you’ll get a $20 Staples gift card as a bonus. Only thing is, you can only get the deal if you go to the store because they’re not available through Staples.com.
That’s a better scenario than when you research an item online then go to buy it at the store only to find the price is higher. The logic is that it costs more to run a store, so they have to charge more. Even if it’s true, is that good business?
A recent study by RetailWire shows that almost half of consumers surveyed said it was fine for retailers to price things differently online and off. Which means almost an equal number said prices should be the same across all channels.