If the pre-market trading is any indication, today could be a rare good (dare we say) great day for Facebook’s stock. As of this writing, the stock is up nearly 19% pre-market. Of course we will see what kind of day-trading profit taking will occur to temper the upswing but this kind of a day could be the one that finally pushes Facebook’s languishing stock (off nearly 50% from its IPO number of $38) in the right direction with a little momentum.

So why the change of heart by investors and why is this important to marketers? Well, to marketers it is obvious. Many are likely to be over-invested in Facebook as a marketing tool. I say over-invested because depending too heavily on a third party platform has its pitfalls and drawbacks. Being diverse in your marketing is as smart as being diverse in investments. Too much weight in one direction means the fall is much worse if that platform stumbles out of favor for any number of reasons.

This post was written by our Social Media channel sponsor Full Sail University.

As the Program Director for the Internet Marketing bachelor’s and master’s degrees at Full Sail University, I’m frequently asked how we deal with the rate of change in the industry.

This is a particular challenge when you’re trying to teach Internet marketing, but it’s a problem that virtually anyone in the digital space faces. Change is not only inevitable here; it’s virtually constant.

Keep swimming, Nemo.
There’s no way around the fact that what worked last year – or even last week – may not get the same results today. It’s your job (and mine) to keep pace.

I asked my colleagues and students for suggestions about how they stay current. Here are a few of the responses I got: