Should Marketers Be Excited About An iPad Mini?

Sorry if you were expecting some kind of in-depth analysis is the idea of the iPad mini and its potential impact on marketers.

I was just honestly asking the question and hoping that our expert readers would share their opinion ahead of the Apple event today that is supposedly announcing an iPad mini.

All Things D gives a little preview

This so-called “iPad mini” is expected to feature a 7.85-inch display, which will make the device about 40 percent larger than its seven-inch rivals, Google’s Nexus 7 and Amazon’s Kindle Fire HD. Some reports claim the so-called iPad mini’s resolution will be lower than that of the current iPad’s Retina display.

So what’s your take? Important? Non-event? Game-changer? Yawner?

Let’s hear your opinion in the comments.

4 Out of 10 Consumers Will Start Holiday Shopping Before Halloween

The Ho Ho Ho-lidays are here! Yes, I know Halloween is still a week away, but according to the National Retail Federation, 41% of Americans have already started shopping for the holidays. (I’m almost done, how about you?)

Shopping early means you don’t have the benefit of all those steep Black Friday and Cyber Monday sales, but that doesn’t mean consumers are going to miss out. 36.6% of consumers said that sales and discounts would determine where they shop this year.

And here’s great news, 51.8% plan to shop online, buying an average of 38.8% of their gifts. Both of these numbers represent a jump up over last year. The forecast for the season? Cold and blustery with a 12% rise in online sales. That’s $96 billion dollars up for grabs, so make sure you get your cut.

New Study Says Men Want the Right Thing, Not Just the Newest Thing

Break Media has just released a new report called “The Definitive Guide to Men.” When I saw it, I thought I’d finally get the answers to the questions I’ve had burning in my heart for years — sadly, it’s only about men as consumers. That’s good for you, the marketer, but not as helpful for me, the woman.

But let’s not dwell on my disappointment. Let’s see what we can learn from this intimate look at the buying behaviors of the American male.

Break surveyed 2,000 men and found that the major of them were striving to be a “good guy.” They’re interested in doing what’s best for their family and their friends. They were willing to give up career goals in order to be more of a family man and 55% said they’d like to be a stay-at-home dad but they feel pressured to be the major breadwinner.

Tweets Give Advertisers Ideas for Ads

Whether you are an iPhone fanatic or an Android devotee you are probably familiar with the TV ads that have been running a lot as of late that poke fun at the ‘wait in line for the next iPhone’ crowd.

We’re not interested in starting a iOS v Android debate, however. What is interesting is how Samsung used Twitter to get the areas that they would go after regarding the new iPhone.

Huh? How did they do that, you ask? According to the Wall Street Journal.

The spot shows people talking about different features of the new iPhone as they wait in line for an Apple store to open. One of the customers says: “I heard that you have to have an adapter to use the dock on the new one.” Another young man chimes in: “Yeah, yeah but they make the coolest adapters.”

Email Timing Is Critical for Marketing Success

One expression you hear a lot of is ‘timing is everything’. Like all cliches the reason you hear it a lot is because it is generally true.

The expression holds true with Internet marketing in general but, as a survey by StrongMail recently showed, it is is critical to email marketers in particular.

The study as reported by eMarketer gives insights as to what an ideal time is to send a follow up email, in this case in a transactional environment. The findings show

I would have to think that a simple rule in this instance is ‘the sooner the better’. In a world where people act as if they have ADHD even if they don’t by flitting from one thing to the next without really even digesting the last thing, a marketer needs to get to a person ASAP in order to make sure their message is freshly associated with whatever transaction (or non-transaction) they were just involved in.

SoLoMo Infograph Shows Impact of Mobile and Social on Locale

If you own a small, brick and mortar or service business, you need to know about SoLoMo. Don’t worry, it’s not illegal, it’s not even really a secret, it’s just a cool acronym that combines three of the hottest trends in marketing – SOcial, LOcal, and MObile.

Last week, Frank asked the question, “Is Doing Mobile a No-Brainer for Your Company?” Well, of course it is. Everyone has to have mobile. . . because . . . look!

Gotta have a piece of that, right? But check out this block from the new Monetate infograph titled “Retailer’s Guide to SoLoMo.”

Ouch. That’s a lot of thought for only a 1% conversion. Maybe mobile isn’t the yellow brick road after all. But wait, before you fire your developer, take a look at this;

Newsweek Goes All Digital While OCRegister Revitalizes Print

In 1984, Dr. (and Ghostbuster) Egon Spengler declared, “print is dead.” He was certainly on to something, but his conclusion was a bit premature.

Newsweek, the venerable weekly news magazine, has been publishing steadily since 1933. At that time, the magazine cost 10 cents an issue or you could buy a full year subscription for $4.00. Inside the pages — solid news reporting and in-depth looks at people and issues you thought you knew. But it’s the covers that made Newsweek famous, from their undoctored OJ mugshot to Obama with a rainbow halo.

Well, the reporting will live on but the mag’s cover days are almost over. At the end of this year, Newsweek as a print magazine will cease to exist. After that, it’s all digital. You’ll still have to pay for a subscription but the issues will arrive in your iPad instead of your mailbox.