[Infographic] A History of Social Media

Our friends over at Copyblogger have completed an ambitious undertaking and put together a history of social media for us all to enjoy and even possibly debate (imagine that these days, huh?).

The infographic starts WAY back in 1971 and winds its way through the early years of the social web and up to today’s latest entries that include Google+ and Pinterest.

What might this look like even just a year from now? Will something like Pheed make the cut? Will there be other entries? Will there be challengers to the Big Two of Facebook and Twitter?

Well, this isn’t about the future, it’s about the history so here you go.

What In the World is Pheed?

There are a lot of social networks that spring up here and there trying to break the virtual stranglehold that Twitter and Facebook have on the space. Most don’t go anywhere and simply come and go without most people knowing that there was ever code written for them.

Maybe things will be different with Pheed. What is Pheed you ask? I asked the same thing but I noticed that it was being covered by mainstream media, in this case Forbes, which means that there are people trying to get the word out intentionally and to larger audiences than using the traditional (read cheapest) way to get the word which is online word of mouth.

So what is Pheed? According to Forbes

Facebook Invites Mobile Users to Install Apps Now

Facebook has initiated a strong call to action on their mobile app ads by adding the words “Install Now” at the bottom.

The previous design was less specific with only a Try These Apps header and a small, clickable arrow. Now, there’s no question about what you’re supposed to do and what will happen when you do it.

Here’s a screenshot of the new ad in action courtesy of Ryan Spoon.

It’s a good looking square for mobile. It’s clear, it’s not cluttered and I know exactly what to do when I see it.

This new ad pulls the header graphic from the App Center page and it shows the star rating and how many of your friends are using it. Good info all around.

On Twitter Brand Retweets Are Up but Original Posts Are Down. Is that Good News or Bad News?

To Tweet or ReTweet, that is the question. Whether ’tis nobler in the mind to speak to the world in words that are your own; Or to share the words already crafted by informed others and by not opposing them, give in to the trend?

A new study by Bazaarvoice says folks are now leaning more toward the reTweet than the Tweet but can you blame them? reTweeting is easy. It’s mindless. Whereas creating new Tweets takes time and thought.

This chart from The Conversation Index Volume 5 shows that the proportion of original brand Tweets (the turquoise shaded area) has dropped to 78% from 85% in 2010. Branded reTweets are on the rise (the dark bar). Just look at how far we’ve come since 2010. But is this a good thing or a bad thing?

Yelp Sets Up Sting to ID and Label Businesses Who Manipulate Reviews

Yelp is certainly an Internet success story. Part of how we know just how successful it is involves the level of controversy that is often associated with the company directly or those who are looking to use the review site to their best business advantage.

The local business online review space is rife with abuses, allegations, misuses, and more and Yelp is a major player so may look to how they handle the more troubling aspects of the local review space as an industry standard or, often much more accurately, that lack thereof.

The most recent action taken by Yelp to help ‘clean up’ after those businesses that are trying to game the system comes in the form of a sting operation to catch businesses trying to buy reviews in the act then giving them the Yelp equivalent of a scarlet letter to make that point to Yelpers everywhere.

10 Questions Every New VP of Marketing Should Ask

The following post was created by our Inbound Marketing channel sponsor, HubSpot.

So you’re starting a new job. You’re going to be the VP of Marketing at a mid-sized B2B company and you need to figure out how to succeed. There are a million paths to barrel down – you could dive into social media, you could invest in marketing automation, you could focus on SEO. The list is endless, so how do you know where to begin?

Here’s a series of 10 critical questions you need to ask – a basic inbound marketing framework – to get you started on the right foot.

LinkedIn Launches Slick New Profile Page Design

LinkedIn is full of useful information, but I’ve always found the interface to be cluttered and clunky. Looks like I wasn’t alone in that because they’ve just redesigned the profile page and it’s sweet. (Not that I’m taking credit for forcing a change but. . . . )

Glory be, the new format is not just one big block of text. Now they’re using well-defined boxes and colorful graphics to move your eye around the page. And as welcome as that is, it’s not just about good looks. One big change appears to be the ability to move sections around. In the current profiles, the Activity feed is to the right, but in the new version, you can make it the main section under your header. For someone like me, who sells content for a living, Activity is more important than Experience which is currently the most prominent section.