Our Inbound Marketing Channel sponsor, HubSpot, has released a study that looks at the 7000 businesses (Marketing Benchmarks for 7000+ Businesses) that are currently using the HubSpot marketing automation suite of tools and found that blogging, yes that old school activity, generates traffic and leads for both B2B and B2C marketers.
How much you ask? Take a look at this information regarding the number of posts and traffic for sites when taking into consideration company size.
So size does matter, huh?
Another look at traffic measurements as it relates to B2B and B2C marketing
So traffic is nice but when it comes to businesses and their websites, leads are the true measuring stick. So what happens with leads in these situations? Interestingly enough the little guys are the ones that get the most leads even if their traffic numbers aren’t as robust as the big boys.
There is a lot of great information in this report and it can be used to get that stubborn executive off the fence about blogging or could help clients understand what they may be leaving on the table if they are resistant to blogging.
Either way, get your free copy today and let our great sponsor, HubSpot, help you navigate the Internet space to your business’s greatest advantage.