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Twitter Discovers That Details Matter In a Social World



Twitter has hired a new VP of Design in Mike Davidson.

Pretty standard stuff, right? Well, there is an interesting thread to this because Davidson announced his move to Twitter on Twitter in what I suspect he figured was a cool way (it was tweet number 10,000 for him which is either cool or too much information depending on your point of view, I suppose). Nice touch, huh?

Trouble is he used the third party Twitter app Echofon to do it which is not exactly the direction Twitter is heading these days.

Minor point? Over reaction? Sure, you can say that but what it did was open a door for discussion that didn’t need to be opened. Instead of having a great move by Twitter you get a post like this one or this kind of sentiment from Mashable

Fittingly, Davidson announced the news in a tweet on Monday night, but in the process he unintentionally revealed something about himself that might not please his new employers: Davidson apparently doesn’t like to use Twitter’s mobile app.

Davidson’s tweet about joining Twitter was actually posted from Echofon, a third-party application, rather than from Twitter’s official app, an irony first pointed out on Twitter by Mark Gurman of 9to5Mac.

We live in a hyper-sensitive world these days that thrives on any perceived slip up or shortcoming that anyone presents in the social space. It used to be that journalists went by the ‘if it bleeds it leads’ motto to determine what was and was not news. Now it’s something along the lines of “If they are not paying attention we will make them pay in some way” approach. Admittedly, it’s a petty way to live but it’s just the way things are today and each one of these dings can add up to unwanted concerns for any brand on the planet.

While it is annoying and many ‘problems’ are found in the minutiae of a ‘story’ there could be an upside to this kind of attention to detail. That is to make us all sharper and less quick on the social media trigger. Maybe a little forethought before the tweet or status update would prevent all of the social media gaffes we have witnessed of late from folks as diverse as KitchenAid and StubHub.

How do you see these kinds of reports? Are they interesting? Are they small? Are they bigger than they look at first blush? What’s your opinion? Would love to hear from you in the comments.