Posted October 9, 2012 9:59 am by with 0 comments

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Facebook and likes are synonymous these days. So much so that Facebook has practically succeeded in watering down the meaning of the word ‘like’ along with ‘friend’ and others.

Now the company is experimenting with the ability for users to create a wishlist of sorts by identifying things they desire with a ‘want’ button. Reuters reports

Facebook Inc is testing a feature that lets users of the social network create “wishlists” of home furnishings, clothing and other retail products, laying the groundwork for what some believe could be an eventual push into e-commerce.

Facebook said it is working with seven retailers, including Pottery Barn and Victoria’s Secret, to test the new feature that will allow certain users to flag images of desired products by clicking a special “want” button.

VentureBeat explains further

Collections isn’t just a facet of the photos feature, it’s a completely separate type of post that appears on a company’s Page. Users can look at these collections and can “want” a product, “collect” it, or like it, as per usual. Anything that is “collected” or “liked” is put into a new Timeline feature called “products.” It shows the things you admire but maybe aren’t ready to whip your wallet out for yet. If you “want” the item, it automatically goes into your “wishlist.” Collected items can also be put into your wishlist.

The idea makes sense. People say or at least think the words “I want that!” many times during a day. Now they can tell everyone and their connections as well just what you want. It could be a bonanza for those who can never figure out what to buy for their friend’s birthdays or for Christmas or Hannukah or Arbor Day etc.

The Reuters report continues

The feature, which Facebook has dubbed Collections, could help Facebook play a bigger role in the online commerce market by encouraging its 1 billion users to buy products for their friends and by sending shoppers directly to online stores.

A Facebook spokeswoman said the company does not receive a fee when someone purchases a wishlist item on Facebook from a retailer’s site.

Hard to believe that Facebook won’t be looking for a piece of the purchase but that door is always open I suspect.

So what’s your take? Do you want to let the world know what you want? Is this a great new way to get people to spend money on you? Oh, I’m sorry, I meant to ask if this was a great new way to discover what OTHERS want. Silly me, I forgot that we all do this social media thing for the other guy. My bad.