That’s a good thing since another study for the National Retail Federation (NRF) shows that about 60% of the shoppers do their holiday shopping from November on.
But wait a second. Around 40 % of shoppers start their shopping before November. Shouldn’t ALL (as in 100% of) marketers be there at that time to service these early birds? Is that a reasonable request or just an unreachable ideal?
What do you think?