Marketing Pilgrim's "Search Marketing" Channel

Marketing Pilgrim's Search Marketing Channel is sponsored by ClickZ Live San Francisco. Register to attend today! !

Holiday Marketing Campaigns Hitting Full Swing



It’s that time of year. Depending on who you are that could mean a lot of things. As a father of a Pop Warner football player it means “Playoff Time!” (Go Wake Forest Titans JPW Lightning!) but this is a marketing blog. OK, so let’s talk about holiday marketing.

According to a study conducted by BIGinsight for Shop.org and reported by eMarketer, this week is the week where many marketers are getting under way in earnest.

That’s a good thing since another study for the National Retail Federation (NRF) shows that about 60% of the shoppers do their holiday shopping from November on.

But wait a second. Around 40 % of shoppers start their shopping before November. Shouldn’t ALL (as in 100% of) marketers be there at that time to service these early birds? Is that a reasonable request or just an unreachable ideal?

What do you think?