Time to review the “2012 Harris Poll Shopper Satisfaction Study of Online Retailers: A Look at The Online Shopping Landscape.”
Note for 2013: can you call start using shorter titles on your reports?
This one asked customers to rate 14 top online retailers in regard to the selection of products, ease of shopping, perceived value and likelihood to recommend, and overall satisfaction.
Coming out on top was Amazon with 82 out of 100. They got their highest marks for product selection, which isn’t a surprise. Ease of shopping scored slightly higher than price, which is interesting. Consumers said they’d recommend Amazon to others and gave it an overall score of 5.9 out of 7.