According to BIA/Kelsey, U.S. social media ad revenues added up to a cool $4.6 billion in 2012. But that’s nothing compared to where we’re going. Their newly published forecast has us hitting the $9.2 billion mark by 2016.
Google makes $9.2 billion before breakfast but social media has had a harder time collecting ad dollars so these numbers are very encouraging. It would seem to indicate that we still believe in the power of social media in spite of all the evidence that shows it doesn’t work.
BIA/Kelsey’s numbers include YouTube, which I don’t generally think of as a social network but they do rake in the bucks with their display units.