Report Says Social Media Ad Revenues Will Top 9 Billion in 2016

According to BIA/Kelsey,  U.S. social media ad revenues added up to a cool $4.6 billion in 2012. But that’s nothing compared to where we’re going. Their newly published forecast has us hitting the $9.2 billion mark by 2016.

Google makes $9.2 billion before breakfast but social media has had a harder time collecting ad dollars so these numbers are very encouraging. It would seem to indicate that we still believe in the power of social media in spite of all the evidence that shows it doesn’t work.

BIA/Kelsey’s numbers include YouTube, which I don’t generally think of as a social network but they do rake in the bucks with their display units.

The forecast also predicts healthy growth in local social media advertising. Right now, it’s sitting at barely over $1 billion but should hit $3 billion in 2016.

Facebook’s Proposed Policy Changes Includes Plans to Get Rid of the Policy Vote

“In response to the new Facebook guidelines, I hereby declare that my copyright is attached to all of my personal details, illustrations, comics, paintings, professional photos and videos, etc. (as a result of the Berner Convention). For commercial use of the above my written consent is needed at all times!”

I feel so much safer now that I’ve made that public. Those robbers at Facebook won’t be able to take advantage of me now. The photos I posted of my turkey dinner are mine, all mine and Facebook will not profit from them!

What’s sad is, people really believe that posting that message on their newsfeed will help them block the latest potential policy changes at Facebook. It won’t and neither will your negative vote.

Online Sales on Black Friday Top $1 Billion

comScore reports that online sales for Black Friday topped $1 billion this year for the first time ever. That’s a lot of online stuff huh?

It seems like this year more than ever the lines of Thanksgiving Day, Black Friday, Cyber Monday and Cyber Week have blurred to the point where it is hard to see where one ends and the other begins.

Personally, I don’t think this is a good thing. It just is.

Your take?

Black Friday Stats: Mobile Impresses While Social Depresses

If the information that IBM has provided regarding the online activity from this past Black Friday is accurate the folks who tout mobile are very happy.

As for those who tout social media as being a strong referral source for online commerce? Well, let’s just say it wasn’t your best day. For example, with regard to being a referrer for online sales Twitter put up a bagel. For those not familiar with sports lingo that’s a zero. Nada. Zip. Not enough to register. You get the point. Here is the picture for you.

This report is pretty interesting and might be worth your time to get. Hey, it’s free so why not?

Study Exposes Facebook’s Trouble Spots

A recent study conducted by gives some interesting insight into Facebook and its use by businesses and consumers alike.

Of course, if you were the folks out in the Facebook offices you would want a study to show how everything is on the rise and all is well with the billion or so users of the top social media site in the world.

Sorry guys. In fact, this study (brought to our attention by Econsultancy) at least is showing something very different. First, it says 70% of businesses that have business pages are not updating the pages at all. Take a look.

Ouch. That’s not real strong is it?

If that is truly the case (pardon me for my high level of skepticism in the age of Internet ‘research’) then this next chart should come as no surprise. It shows that engagement is going down as well. Not much to engage with if a page is not being updated. That’s pretty simple.

Happy Thanksgiving from Marketing Pilgrim

We want to wish everyone a very Happy and safe Thanksgiving holiday.

If you are looking forward to the shopping just as much as the food and football we, as marketers, appreciate that and we hope all of your bargain hunting goals are met.

We thought that it might be interesting to share Abraham Lincoln’s presidential proclamation from 1863 that turned the traditional holiday celebration into a national holiday in the US.

This proclamation came at the height of the Civil War and uses language you are not likely to hear from politicians these days.

Happy Thanksgiving everyone. God bless you and yours.

October 3, 1863

By the President of the United States
A Proclamation

The year that is drawing toward its close has been filled with the blessings of fruitful fields and healthful skies. To these bounties, which are so constantly enjoyed that we are prone to forget the source from which they come, others have been added, which are of so extraordinary a nature that they cannot fail to penetrate and soften the heart which is habitually insensible to the ever-watchful providence of Almighty God.

In the midst of a civil war of unequaled magnitude and severity, which has sometimes seemed to foreign states to invite and provoke their aggressions, peace has been preserved with all nations, order has been maintained, the laws have been respected and obeyed, and harmony has prevailed everywhere, except in the theater of military conflict; while that theater has been greatly contracted by the advancing armies and navies of the Union.

Sponsors: and HubSpot Present SEO Crash Course Video Series

Although this doesn’t happen we are excited to see that two of our sponsors, and Hubspot have teamed up to make an SEO Crash Course video series.

We are excited because here at Marketing Pilgrim we like working with the best of breed with regard to our sponsors. With being the sponsor of our Search Marketing channel and HubSpot sponsoring our Inbound Marketing channel we feel pretty fortunate to have these two top names in search marketing and marketing automation tools working with us.

The three parts include different data for different levels of expertise.