Not since chocolate and peanut butter got together to form a Reese’s Peanut Butter Cup, have I been so excited about a merger. Robert F.X. Sillerman, Executive Chairman and CEO of Viggle announced today that his company has entered into an agreement to buy competitor GetGlue.
For those of you who don’t live and breathe TV like I do, Viggle and GetGlue are both second screen, social TV apps that reward viewers for checking in to various programs.
Viggle uses audio sync technology to make sure you’re watching the show, then rewards you with points. They also offer bonus points on a few shows a week when you answer trivia questions during the broadcast. These points can be redeemed for gift certificates, discounts and sweepstakes entries. I routinely use mine to buy iTunes and Starbucks gift cards which I often use as gifts (bribes) for family members.