Sponsor: 12 Statistics that Make the Business Case for Pinterest

Yeah, you’ve heard it — Pinterest finally rolled out official business accounts. But amongst all the press, excitement, and changes, have we stopped to consider why Pinterest made the move?

Like any good company, Pinterest debuted as a site for the consumer, not the business. But as it grew, it closely monitored who was using its pinning site, how its being used, and what impact it has. All this analysis must have amalgamated to prove the need for business accounts.

Now while Pinterest isn’t going to release reports on its user experience testing, that’s no reason why us marketers can do some research ourselves! Here’s 12 statistics from various studies that clearly highlight why Pinterest should be used for business, therefore making sense for Pinterest to create accounts for these businesses.

12 Statistics that Make the Business Case for Pinterest

1) Pinterest buyers spend more money, more often, and on more items than any of the other top 5 social media sites. (Source: comScore)

2) U.S. consumers who use Pinterest follow an average of 9.3 retail companies on the site. (Source: shop.org)

Twitter Offers New Sharing and Search Features

In the coming weeks Twitter will be making it easier to share tweets with specific people via email.

From the Twitter blog we learn

……we’re introducing the ability to email a Tweet directly from twitter.com –– a feature that will be rolling out to everyone over the coming weeks. You can email a Tweet to anyone, whether they use Twitter or not, right from your Twitter stream or from the details view of any Tweet. Just click on the “More” icon next to the reply, retweet and favorite buttons in order to email a Tweet to anyone you know. You can add your own comment, and we’ll send an email with your comment and the Tweet together. Just like that.

This comes on the heels of the news yesterday about an enriched search offering around images. Here is the gist of that offering from another Twitter blog post

Facebook Launches a News Feed for Page Updates Only

Not long ago, I wrote a post asking if you thought Facebook was reducing page updates in the news feed on purpose to drive up sales with their promoted posts. Well, if that was the plan, they’re backtracking now with a complete shift in the other direction.

Check your Facebook sidebar today and you may find a link that says Pages Feed. Click it and your page will be transformed from a long list of family greetings and funny pics to a stream of branded content.

Nice move, Facebook.

When I checked out my feed, right away I noticed two things.

10 to 14 Percent of Consumers Plan to Spend More This Holiday Season. Yeah! And Boo!

In a press release titled “Consumers Show a Little More Cheer this Holiday Season,” The Conference Board by Nielsen reveals that “Nearly 10 percent of consumers said they plan to spend more on holiday gifts this year, up from 7 percent last year.”

More spending! That’s great news.

The PeriscopeIQ Retail Intelligence Survey agrees. . . sort of. Their press release has this subtitle: “Consumers Indicate a Lackluster Holiday Season vs. 2011,” and it says “only 14 percent say they will increase holiday spending from 2011 levels.”

Only 14%! Boo!

Wait a minute, Periscope is in agreement with Nielsen, even predicting a slightly higher level of increase spenders. Yet Periscope’s “only” makes the stat sound negative where Nielsen is rejoicing over a shopping bag half full.

Over One Third of User Data Requests to Google Come From US

Google’s latest Transparency Report numbers make one thing very clear. The United States government is not afraid to request data from the search giant as compared to the rest of the world.

In fact of the countries shown in the map below the US account for more than 1/3 of the total requests to Google by governments for user data. At over 16,000 accounts are represented in that this number which is 47% of the total accounts being requested from January – June of 2012.

Is there a meaning here?

3 Social Media Tricks to Improving Your Online Reputation

Social media has revamped the Internet through its ability to not only build influence, but also humanize a brand or individual. This counts as much in a content sharing environment as it does to the ability to impact online reputations. What’s more is that publishing to social networks is both simple and cheap. However, as great as social media outlets are there is also a battleground mentality present for people who are targeted by negative content. No matter how this information is published—a blog post, article, press release— it affects success.

Thanks to Mobile TV Multitasking is on the Rise

In the early part of 2012, Americans spent an average of 34 hours a week in front of the TV. A small amount of that time was spent playing games and watching DVDs and an increasing number of people watched TV shows they’d previously recorded on a DVR. Still, the lion’s share, 4 hours and 18 minutes a night was devoted to live TV.

But according to the latest Nielsen Cross-Platform Report, many of those people weren’t just watching TV, they were also using a mobile device to multitask.

Mobile is no longer just for techies. 50% of us are walking around with smartphones and 20% of people in the US who have a TV, also have a tablet. That’s amazing.  Even more amazing, 40% of Americans use their mobile device while they watch TV every day. Yes, that’s what they’re saying, every day. (Include me in that group.) When you pull back to “at least once a month,” the number more than doubles to 85%.