Yeah, you’ve heard it — Pinterest finally rolled out official business accounts. But amongst all the press, excitement, and changes, have we stopped to consider why Pinterest made the move?
Like any good company, Pinterest debuted as a site for the consumer, not the business. But as it grew, it closely monitored who was using its pinning site, how its being used, and what impact it has. All this analysis must have amalgamated to prove the need for business accounts.
Now while Pinterest isn’t going to release reports on its user experience testing, that’s no reason why us marketers can do some research ourselves! Here’s 12 statistics from various studies that clearly highlight why Pinterest should be used for business, therefore making sense for Pinterest to create accounts for these businesses.
12 Statistics that Make the Business Case for Pinterest
1) Pinterest buyers spend more money, more often, and on more items than any of the other top 5 social media sites. (Source: comScore)
2) U.S. consumers who use Pinterest follow an average of 9.3 retail companies on the site. (Source: shop.org)