The world is changing and people no longer respond to a jiggling banner ad the way they used to. People want to interact with the screen and now, with Windows 8 and touch-screen tablets, that’s become an even bigger priority.
Have you ever read the kid’s book Pat the Bunny? Each page has a touch component such as Daddy’s scratchy beard (a bit of sandpaper) and a cloth you can lift to play peek-a-boo with Paul. We naturally like to interact with our surroundings and we remember and respond to things we can touch, watch, smell, taste and hear. Just last week, I wrote about a study that showed people’s natural inclination to touch the screens of their tablet while reading.