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Pinterest Gets Secretive



Pinterest is evolving which is good news since anything that stands still for too long in the Internet space will be run over by the next bigger thing.

The latest addition is the use of secret boards. The copy below comes from Pinterest’s CEO, Ben Silbermann, in an email to users (I spared you the ‘building rapport’ portion of the email) which describes the new feature.

Over the last year, there have been so many ways, big and small, that the Pinterest community has made my life better. I’m happy to say that I’m not alone. We’ve heard from teachers who use Pinterest to plan lessons, chefs who share recipes, and museums that pin their archives. We’ve also heard from millions of people who’ve been inspired to pick up an old hobby or try something new. It’s honestly more than we ever expected when we started Pinterest. We’re humbled to be part of such a positive, warm and creative community.

Today, we’re excited to continue this tradition with a new feature we hope will make Pinterest even better—secret boards. Secret boards give you a place for things you’re not quite ready to share yet, like a surprise party, special gift ideas, or even planning for a new baby. We’re testing out the feature by giving everyone 3 secret boards. You’ll find them at the bottom of your profile. We can’t wait to hear what you think!

I am not a Pinterest user. As anti-Internet marketer as that might seem, I just don’t have the time. Actually I could make the time but I would have to give up another ‘time suck’ to replace it with this one and I can’t make the tradeoff just yet.

Having a secret place to work with Pinterest outside of the public eye makes good sense though.

Will you start using Pinterest secret boards? In general, what is your use of Pinterest like on a daily basis?