Yeah, you’ve heard it — Pinterest finally rolled out official business accounts. But amongst all the press, excitement, and changes, have we stopped to consider why Pinterest made the move?
Like any good company, Pinterest debuted as a site for the consumer, not the business. But as it grew, it closely monitored who was using its pinning site, how its being used, and what impact it has. All this analysis must have amalgamated to prove the need for business accounts.
Now while Pinterest isn’t going to release reports on its user experience testing, that’s no reason why us marketers can do some research ourselves! Here’s 12 statistics from various studies that clearly highlight why Pinterest should be used for business, therefore making sense for Pinterest to create accounts for these businesses.
12 Statistics that Make the Business Case for Pinterest
1) Pinterest buyers spend more money, more often, and on more items than any of the other top 5 social media sites. (Source: comScore)
2) U.S. consumers who use Pinterest follow an average of 9.3 retail companies on the site. (Source: shop.org)
3) Pinterest pins which include prices receive 36% more likes than those which do not. (Source: Shopify)
4) The number of daily Pinterest users has increased by 145% since January 2012. (Source: Shopify)
5) Pinterest leads in both awareness and visitation among social image sharing sites, with 36% of online consumers aware and 19% visiting. (Source: BizRate Insights)
6) Pinterest generates over 4x as much revenue per click (attributable to first touch) as Twitter and 27% more revenue per click than Facebook. (Source: Converto)
7) 47% of U.S. online consumers have made a purchase based on recommendations from Pinterest. (Source: BlogHer)
8) 81% of U.S. online consumers trust information and advice from Pinterest. (BlogHer)
9) Pinterest attracts 1,090 visitors per minute. (Source: Soci@l Jumpstart)
10) Pinterest is retaining and engaging users as much as 2-3x as efficiently as Twitter was at a similar time in its history. (Source: RJ Metrics)
12) Pinterest generated more referral traffic for businesses than Google+, YouTube, and LinkedIn combined. (Source: Shareaholic)
These 12 stats clearly highlight how Pinterest is a hot spot for gaining traffic and sales. Thus it naturally makes sense for the pinning site to use such statistics as a means for creating business accounts to help companies power their visual marketing further.