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Video Ads Perform Best on Mobile For CPG Companies




Video is all the rage right?

Everyone watches it. It also appears that consumers like the medium and can be more receptive to advertising messages from video placements which is what all marketers want.

But when it comes down to how a consumer receives video we really need to know which video formats will work the best. At least one study for CPG (consumer packaged goods) industry shows that mobile is at the top of the video heap.

eMarketer reported on a study by ad network AdColony and Nielsen regarding how video ads performed in various formats, mobile came out WAY ahead. Take a look.

That’s not even a contest if we choose to believe the findings.

How has your personal experience been with mobile video ads? I know for me I will do whatever I can to get away from them but I suspect that is just me.

How do you view these findings?