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Facebook Nearby Gives Local Searchers A Strong New Option



Facebook Nearby in NavigationI will be really honest with you here. I hate the idea of writing this post.

Why? Well, I have been wanting to get away from Facebook for a while now and it seemed to be getting easier and easier since most “innovation” that was coming from the social media giant was geared toward advertiser experience and not end user experience.

That is until the latest release of Nearby, the local search / discovery feature that is rolling out to Facebook users for both Android and iOS devices. Couple that with an Android app that actually works much better (just released) and I may have to consider sticking around. Crap!

So why the change of heart? Well, Nearby makes sense and it provides useful information. Even in my little town I ‘discovered’ things I was completely unaware of (it should be noted I don’t get out much unless it’s to an event related to my kids so be mindful of that as you read) and the presentation of the information was easy to read, manageable and made sense. Crap!

Here is a really big screenshot to give you an idea

Facebook Nearby Screenshot

If you then click through on any of the results you get to a screen that gives you real simple and, gulp, useful options which include making a phone call. Take a look at another ginormous screen shot.

Second Screen FB Nearby

The only problem I had was that when dialing a business a 1 was added before the area code and that doesn’t work locally if calling from within the same area code. I suspect these kinds of glitches willpop up all over since different regions handle calls differently.

All in all though I have to say that I am impressed with Facebook Nearby. Many are saying that it will be a major challenge to Yelp and Foursquare. I’ll buy that. I’m not a user of either really so this will certainly keep me away from going to them because now I can be lazy and have everything in one app with Facebook. Crap!