Posted December 20, 2012 8:44 am by with 5 comments

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I don’t get Google Maps and,in particular, Google Local. There is SO much potential yet they seem hell bent on making information as hard as possible to find. As I have always said, many of Google’s products are ‘Engineered by engineers for engineers’ and since most of the planet is not an engineer, well, you can guess what kind of cluster results. There is hope, however, although it comes right before the freakin’ end of the world but at least they are trying!

Yesterday Google announced in its Google Maps Google+ account that the Business Photos that are being taken by a Google Business Photo Trusted Photographer like my friend in Raleigh, NC, Charles Register are getting prime real estate in the SERPs (search engine result pages). Take a look at the example below.

Big Als BBQ See Inside

This is important because until this point in time Google has for some unknown reason really buried this valuable online business asset. There are few better ways to see a place before you go than these photos and they look really good due to the process Google requires their trusted photographers to go through to put them together.

I love local search and I think there is great potential for anyone, including Apple Maps, to come in and do a bang up job on putting together accurate business data and making listings something that can be managed easily. Google has left the door wide open for a competitor to come in because, quite honestly, the do a terrible job with local listings. Thankfully their map functions are otherwise second to none and that’s why people, including business owners, still put up with the frustrations that come from Google Local.

Maybe this move to make these listings clean and more visually appealing and very prominent in search results is an indication that Google will be trying to do the right thing by end users and stop engineering for engineers.

Whether is happens to a great degree or not remains to be seen. In the meantime, if you are a small business that has a physical location that you can be real proud of then check to see if there is a Google Business photo trusted photographer in your area. It’s an investment I think any business who is serious about the online space should be considering.

  • Hi Frank. Great news for us Google Business Photographers. I saw that result some time ago, but now when I try it I don’t get it here in Sweden. Do you still get the result when you search?

    • Markus Jalmerot

      Add location (example: Restaurant X, Stockholm) and you’ll probably see it..

      • Thanks Markus, I found the trick right after I posted here. AND you have to have enough empty space in your browser to the right, in smaller screens it wan’t show.

  • Great news for both, Photographers and Business Owners, It’s just fair that those who care about their business to be considered, great news definitely.

  • Markus Jalmerot

    Most businesses are shown like this in UK now. However, unless the business name is very unique you really need to add the location (eg. town OR zip/postcode etc) in your search query.