By now you have heard about the latest dustup in the social media space where Instagram has essentially blocked users from sharing Instagram photos with Twitter Cards (at least in a way that is actually usable).
While everyone is saying this an Instagram v. Twitter think, let’s be real. Instagram is owned by Facebook after Mark Zuckerberg’s virtual solo purchase of the service before Facebook’s IPO. This is a real battle line being drawn between Facebook and Twitter and this could get ugly. Here’s how Forbes magazine puts it
Since Instagram got their new Facebook friend, the photo-sharing service has slowly distanced itself from Twitter. Today they unfriended them with news that Instagram integration had been disabled with Twitter Cards. Users can still share Instagram images there, but they look too large for the space provided and end up looking cropped. Competition has forced the situation, and there are now links that direct Twitter users to Instagram.com, which forces users to visit the Instagram website if they want to view images in their entirety.
So much for an open Internet where everyone can share everything with everyone. Facebook is establishing its kingdom and is starting to act more like how people accuse Google of acting.
Was this inevitable because of Facebook’s size and power? Will this signal more in-depth fragmentation of the online space moving forward? I say yes but that’s just at a gut level.
What’s your take on this move? Good for Facebook? Bad for Twitter? Or more importantly, good for social media users or another sign that the social media user is just forced to go along with the flow regardless of what’s in their best interest?