Edelman found a shift in thinking when they compared the results of their latest study to a benchmark study back in 2010. The age group as a whole has grown up. Many are now parents, they have their own homes and responsibilities. This change in lifestyle has added a layer of realism to the once totally idealistic group.
The best news to come out of the study is that this group is very open to marketing, with only 3% saying that all advertising is boring. Still, they won’t tolerate the same, old thing they’ve seen before. They want to be entertained. They want to participate and if they see something they like, they’ll share it with the world. But if they see something they don’t like, they’ll share that, too.
Here’s something I like – Piktochart – the website that helps you build infographics for free. Since there wasn’t a lot of data in this report, I thought I’d try my hand. It’s my first infograph, so be kind.
Want to make your own infographic? Give Piktochart a try. It’s entertaining and it’s collaborative – it’s everything a Millennial small business owner could want in an online tool. Hoorah!