Mark Zuckerberg’s Sister Finds Privacy Hard to Come By on Facebook

What’s just as common as presents under the tree this time of year? Why, a family disagreement of course!

Mark Zuckerberg’s sister, Randi, has experienced the feeling of Facebook not being so private even if that is the intent of a post. A picture she shared privately amongst friends (well, that’s at least what she was led to believe) showed up in the Twitter feed of VoxMedia’s director or marketing and projects, Callie Schweitzer. The photo was of a private Zuckerberg family moment.


Other than the fact that there is a bazillionaire smirking in the background the photo is pretty normal. It was, however, deemed to be as private as Randi Zuckerberg’s ability to share it on Facebook made it. And once shared on Twitter by Ms.Schweitzer, well, let’s just say it didn’t appear to make Randi too happy.

Merry Christmas

Merry Christmas to all of our readers. We will be back on December 26th.

Christmas Star

16 “For God so loved the world, that He gave His only begotten Son, that whoever believes in Him shall not perish, but have eternal life. 17 For God did not send the Son into the world to judge the world, but that the world might be saved through Him.

John 3:16-17 (NASB)

eBay Now Holiday Express App Does Everything Except Open the Gift For You

ebay noweBay, a company not traditionally known for its personalized customer service, is turning that thought around with their new shopping app eBay Now.

If you live in San Francisco or New York City, you can use your phone to buy just about anything and have it in your hands within an hour. Not wild enough? For the holidays, they’ll include a roll of exclusive limited-edition gift wrap from designer Jonathan Adler.

Imagine this scenario, you’re at the office Christmas party and your co-worker unexpectedly hands you a lovely basket of coffee and treats. You didn’t buy her anything, but no problem – you excuse yourself, rush into a bathroom stall, whip our your phone, pick a similarly priced item from eBay now and before the party is over, you’ve reciprocated appropriately. Sheldon Cooper would be so proud.

Want to Make Sure I See Your Facebook Message? Pay Up

Let’s play a game. It’s called Facebook Hide and Seek messaging. In this game, you send me a message through Facebook and then you guess whether or not I’ll ever see it and I guess where it will turn up. Doesn’t that sound like fun?

Here are the rules:

First, I have to choose what kind of filtering I want on my Facebook account.

facebook filtering

Basic Filtering is the same as “friends of friends” or “everyone”
Strict Filtering is the same as “friends”

But see that word “mostly” in both choices – that gives Facebook the right to put messages in your Inbox even if they don’t meet the requirement. Facebook says they do this for your own good, for example:

Online Retailers Looking to More Non-Product Content in 2013

A recent study from SLI Systems and reported by eMarketer revealed new and not so new information regarding online retailers.

Before we go there though the following chart shows just how robust online retail commerce was this holiday season as reported by comScore.

US Retail Ecommerce 2011 to 2012

Impressive to say the least. Online retail commerce for the holidays is looking very strong with double digit growth year over year. It’s not likely that this is new spending but rather people getting more and more comfortable with the online shopping experience and simply doing more shopping with their computers and less with their cars and feet.

With this shift being more and more prevalent, online retailers are not resting on their laurels but rather looking for ways to improve moving forward. Not surprisingly they are most interested in more conversions and more traffic. That makes sense and the SLI study showed this.

Instagram Sneaks In Terms of Service Update Right Before the End of the World

Facebook Instagram Logo BlendOK, folks. At 11:11 am EST you can rest easy when the world comes to a dramatic end because it looks like Instagram has heard Instagram-nation, has been beaten into submission (which in Internet terms means issuing a mea culpa) and is attempting to make nice (which in this case is going back to the old terms of service that no one likely read in the first place).

Kevin Systrom, co-founder and front facing executive for this whole ‘incident’, issued Instagram’s solution in a post late yesterday. Let’s break the post down and try to translate for us common folk.

Think With Google’s Mobile Playbook: Inspiration for a New Year

mobileplanet think with googleEvery day we see new numbers on how mobile and specifically mobile marketing is a growing trend around the world. The trouble is, it’s growing so fast that many brands are using mobile as a smaller version of a PC. Banner ads, text ads, search results and video — that’s old school. In 2013, we need to start looking at how people intuitively use mobile and how we can bend the technology to create new opportunities.

To help with that, Think with Google has put together The Mobile Playbook, an interactive guide to better mobile marketing. It’s been around for a little while, but they recently updated it with a new section on Evaluating Mobile ROI.