I don’t get Google Maps and,in particular, Google Local. There is SO much potential yet they seem hell bent on making information as hard as possible to find. As I have always said, many of Google’s products are ‘Engineered by engineers for engineers’ and since most of the planet is not an engineer, well, you can guess what kind of cluster results. There is hope, however, although it comes right before the freakin’ end of the world but at least they are trying!

Yesterday Google announced in its Google Maps Google+ account that the Business Photos that are being taken by a Google Business Photo Trusted Photographer like my friend in Raleigh, NC, Charles Register are getting prime real estate in the SERPs (search engine result pages). Take a look at the example below.

This is important because until this point in time Google has for some unknown reason really buried this valuable online business asset. There are few better ways to see a place before you go than these photos and they look really good due to the process Google requires their trusted photographers to go through to put them together.