If you just take the Instagram blog post‘s definition of what they are doing with their new terms of services you would think that there is nothing in the new terms of service, set to take hold on January 16, 2013, that anyone should have any concern about.

Our community has grown a lot since we wrote our original terms of service. To get things up to date for the millions of people now using Instagram, we’re bringing you new versions of our Privacy Policy and Terms of Service.

Here are a few key updates:

• Nothing has changed about your photos’ ownership or who can see them.

Facebook usually rules the social media game but when you’re talking about TV, Twitter has it wrapped up. Every night, people sit down in front of the TV with their smartphones and tablets in hand and they send out Tweet after Tweet about their favorite shows.  A lot of the Tweets come from second-screen apps such as Viggle and GetGlue, some from series or network specific apps and others are prompted by hashtags and overlays on the show itself.

Some TV shows, like Dancing with the Stars, include real-time Tweets from viewers in their broadcast. Others shows have stars “live Tweeting” during an episode in order to engage viewers and people are responding by the millions. It really is a social media marketing phenomena. So, it makes perfect sense for the king of TV ratings to partner with the king of social TV on a new system of measurement.