This post comes from our Search Marketing Channel sponsor SEO.com.
It was written by SEO.com’s VP of Client Services, Greg Shuey.
A lot of SEOs still believe that setting an SEO strategy is as simple as performing site optimization, maybe adding some content to the site (landing pages or blog posts), and then link building like a mad man. Putting heavy emphasis on link building used to work for SEO because the algorithms would consider external anchor text links as credible sources of tying together content and keywords.
In this post, I’d like to address a component of strategy setting that is often overlooked or completely ignored and can have a massive impact on your ability to rank well in the SERPs (search engine results pages) and drive revenue for your business. We are going to be discussing gaining insight from SERP analysis.