Facebook Takes a Look Back at 2012


I was getting worried that Facebook was not going to get its Year in review out before this really annoying end of the world thing on the 21st (Darn you Mayans! So much work and now so little time!).

Thankfully we can look back at 2012 before we tumble into darkness and remember the good and the bad times.

First you can look at the total year in review and find a lot of lists. After a quick scan and seeing what passes for being interesting (and possibly implying a level of taste, I suppose) maybe it is time for the end of the world as we know it (cue R.E.M.). Here are the most talked about TV shows. Ouch.

TV Trends for Facebook 2012

If you are like many and think that the world revolves around you then there is another feature that helps you do your own year in review, as well. It will look a bit like this.

Facebook Voters Have Spoken But Facebook Doesn’t Have to Listen

facebookFacebook has always made a big show of the fact that they post their proposed policy changes for public comment before implementation. It’s a time consuming process that always leads to 500 plus comments from people who think Facebook is invading their privacy and selling their soul for marketing purposes. I’m not saying those people are wrong, I’m just saying, what’s the point?

Has Facebook ever passed on a plan because people didn’t like it? Whether they did or not, it looks better when you ask permission up front.

Now, Facebook doesn’t want to do that anymore. They want to remove this comment period so they put that idea up for a vote and guess what – the overwhelming majority of voters wanted to keep things as they are.

Yahoo Introduces a Faster, Cleaner Email Interface

Today I learned that Yahoo has more users than Gmail and almost twice as many as Hotmail – the former reigning king of internet mailboxes. That’s in the US. Gmail wins when you go international but we’ll let that slide for right now.

Yahoo may have the numbers but my gut tells me that more people are actually using their Gmail account for email they want to read. It’s sad but true, Yahoo. Everyone I know with a Yahoo account uses it as a repository for junk mail, including me. I just visited the account I opened ages ago and found that Old Navy loves me to the tune of 500 messages. I have an additional 1500 messages from various other marketing entities, 365 of which Yahoo categorized as Spam.

Twitter’s Year in Review Offerings Released

While this really amounts to a Twitter commercial (we are unfortunately not even getting 140 pennies for this :-)), Twitter is throwing it’s end of the year offering into the ring. Here is a little video overview but if you want to get into the details feel free to visit 2012.twitter.com.

Here is a quick peek at what you can find at the 2012 review site as well. This comes from the Twitter blog.

Will Twitter Photo Filters Make Users Forget Instagram?

The dust that has been kicked up between Twitter and Instagram-book over photos and the 140 character social world has settled. Twitter has announced their own filters for their Twitter app. Now bad pictures can be covered up with filters from right inside your favorite microblogging site.

Here is a video from the Twitter blog

Here is some more information from the blog post

Starting today, you’ll be able to edit and refine your photos, right from Twitter. The latest versions of Twitter for iPhone and Twitter for Android introduce a few new ways to enhance the images you tweet. We’re grateful to our partner, Aviary, for powering our filters and effects.

Filters. Apply one of eight filters, ranging from black & white to vintage, to add a new look and feel to your photos.

Study Shows Mobile Holiday Email Opens Nearly Equal Desktop Opens

Have you ever opened one of your own marketing emails on your smartphone? How about on a tablet? Android? iPhone? You may not be doing it, but your customers are.

New numbers from Knotice (say that three times fast) show that mobile opens have risen dramatically in the past year, to the point where they almost match desktop opens.

Cyber Week is the term they’re using to cover the dates beginning the Tuesday before Thanksgiving and ending on Cyber Monday. Mobile opens are up from 30.50% to 44.75% year over year.

The breakdown goes like this: Smartphones 28.22% / Tablets 16.54%.

Bing Versus Google: Who Wins the Key to My Searching Heart?

Google, I have a confession to make. I’ve been sneaking around behind your back with Bing and I’m sorry. Bing’s not as smart as you but he’s better looking. But the real reason I’ve strayed is for the gifts. Bing showers me with Amazon and Starbucks gift cards — how’s a girl supposed to say no to that?

But I’ve come to learn that Bing just wants to be like you, Google. Every day, in every way. Take Bing’s snapshot column for example. It used to be all about restaurants and services. Now, they have snapshots for people and places, too. The most commonly asked for information appears right there on the page as soon as you hit the search button, along with the traditional list of links. Bing does take it a step further, offering a third column for comments by my friends. That’s a nice touch but honestly, not all that helpful to me.