Posted December 4, 2012 3:29 pm by with 1 comment

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My favorite social TV app, Viggle has decided to use their great power for the good of online marketers everywhere. They’ve put their vast, TV addicted audience to work on a survey about their holiday shopping intentions, then they packed the results into a jolly infographic just for you. . . and you. . . and you over there sucking on that candy cane.

The mad scientist in me will now dissect said infographic, for your edification and enjoyment.

We start with some good news:

That average spend isn’t too bad. Retailers would like to see more, of course, but $505 is a number most of us can live with.

The Vigglers could not decide when was the best time to shop. 30% thought they’d get the best deals by shopping early but 33% thought they’d do better to wait until late in the season. That’s good for retailers because it means you’ll continue to see sales throughout the entire month and as close to Christmas as your shipping policy will allow.

Vigglers also said that they planned to use tablets and smartphones to shop and get the best deals. One caveat: Viggle is a mobile app, so anyone who uses it is already predisposed to using a mobile device on a regular basis. Having said that, their numbers are in line with what we’ve been seeing elsewhere.

Price comparison is always a popular choice but don’t assume this means shoppers will always go with the cheaper price. If your establishment offers better customer service, faster delivery, or a bonus you can steal beat your low price competitor.

Let me take a moment to re-emphasis the importance of good customer service, especially at this time of year when your customers are already stressed to the max. Three days ago, I went to the gas station and through a series of unfortunate events, allowed another customer to fill her car with the gas I paid for. It took a good fifteen minutes to untangle the mess, after which the manager assured me that I’d only be charged for my actual fill-up, not the mistake – maybe. . . he wasn’t sure. He gave me his card and told me to call him if there was a problem.

That left me having to follow up, not just once, but going on three days now and still I have two pending charges on my bank statement. Until they either go through or fall away, I have to keep watching my account. He made this my problem and now I have no interest in ever using his gas station again. What he could have done was credit my card while I there. Worst case, he would have lost $30 dollars but would have kept me as a customer. At the very least, he could have offered me a free car wash for the trouble. I know there are worse things in life, but I firmly believe that it’s the business’ job to make it right when something goes wrong, not the customer’s.

Back on track.

Note the last line on the above graphic. 18% check-in is a poor showing, especially coming from Viggle users who routinely “check-in” to their favorite TV shows. These are people who understand the power of check-in rewards, yet they’ve mostly given up on foursquare style services. It’s strange. Why are they okay with checking in from home but not when they’re out and about? Too much to juggle? Not enough reward? Figure that out and you can build your own winning app.

The final block on Viggle’s infographic states:

61% of members plan to use Viggle points to pay for holiday gifts this year.

Don’t tell my family, but I’m in that 61%. Why pay cash for gifts when you can get them in exchange for playing a TV trivia game? Viggle, I love ya.

Visit Viggle for the full infographic and to learn more about the app that rewards people for watching TV shows and commercials.