The dust that has been kicked up between Twitter and Instagram-book over photos and the 140 character social world has settled. Twitter has announced their own filters for their Twitter app. Now bad pictures can be covered up with filters from right inside your favorite microblogging site.
Here is a video from the Twitter blog
Here is some more information from the blog post
Starting today, you’ll be able to edit and refine your photos, right from Twitter. The latest versions of Twitter for iPhone and Twitter for Android introduce a few new ways to enhance the images you tweet. We’re grateful to our partner, Aviary, for powering our filters and effects.
Filters. Apply one of eight filters, ranging from black & white to vintage, to add a new look and feel to your photos.
Take a bird’s-eye view. See how each filter would affect your photo in a single grid view, or swipe through looks to compare your options.
Frame the action. Crop and pinch to zoom in order to focus attention.
Auto-enhance. Make your photos pop with balanced light and colors by tapping the wand.
So how will this work for you? Will this force you to go one way or another or will you use both? As sharing across platforms becomes less available what does this mean to marketers who must now create full programs for each social platform’s way to handle photos and other content? Is it really being social when it seems like all we are forming are larger cliques by who uses what platform? So many questions …..