Posted December 12, 2012 3:13 pm by with 1 comment

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Welcome back to the Pilgrimmy Awards. Our next category is Best Company Pages on LinkedIn.

Cynthia: I thought only Facebook had company pages.

Frank: No, LinkedIn also has them, but instead of being pages aimed at consumers, they’re B2B.

Cynthia: B2B? Sounds like something we shouldn’t be discussing in public! (Insert fake laugh) And the nominees are. . . .


Cynthia: And the Pilgrimmy goes to. . .  HubSpot!

If you didn’t make the cut this year, LinkedIn has a few tips for better company pages:

  • Add an image that welcomes visitors to your page and showcases your brand.
  • Post status updates to start a conversation with your target audience.
  • Add your products or services so your target audience can learn about what you have to offer. And don’t forget to gather recommendations to bring your products and services to life!
  • Feature relevant groups to attract a broader audience and extend your reach.

Good tips, but there’s something missing. I think a good company page should include useful information that isn’t a direct link to your services. For example, HubSpot has a blog with general posts to help online marketer’s succeed. It’s like in Miracle on 34th Street where the Macy’s sales person sends the customer to Gimbles because they have exactly what the customer wants.

A little good will goes along way and I’m not just talking about the holiday season.

Do you have a company page on LinkedIn? Leave the link in the comments and we’ll check it out.