I know I appear to be anti- Apple. I am not. In fact, I have several generations of iPods in my house, a MacBook Pro and I use a Mac Mini as well. If I hate Apple I guess I have a weird way of showing it.
On the phone side though I have become an Android devotee with a Samsung SG3. I have yet to enter the tablet game (yeah I am the one guy left) and while I have to seriously consider the iPad or iPad Mini I am more seriously considering the Nexus 7. According to a report coming from Japan I am not alone by a long shot.
Google’s Nexus 7 is gaining market share in Japan and topped Apple’s iPad in one survey.
Japanese digital device consumers are some of the savviest in the world. So, a report Thursday showing that the Nexus 7 has bested the iPad in market share is worthy of attention.
Based on a survey of 2,400 consumer electronics stores in Japan, Google’s Nexus 7 tablet had 44.4 percent of the market versus the iPad’s 40.1 percent, according to Nikkei, Japan’s largest business daily. The survey was done by market research firm BCN in December.
So what’s the point for marketers? Just that there is mounting evidence that Android devices are prolific enough (or becoming so) in all mobile devices (not just phones) that creating apps and services for that platform has to be moved up the priority ladder.
Do you agree or disagree?