Yes it is. Marketers are faced with decisions every day as to where they need to invest budget money that has been fought for tooth and nail. When you fight for the capital to do all the things you think you can as a marketer then you better spend it wisely.
With the mobile world becoming the norm than something to be getting ahead of marketers are now being faced with the real question of how to assign mobile development dollars in the iOS v. Android battle. This used to be a pretty easy call. iPhones dominated the space overall. Android was seen as a threat but not one to invest in before any iOS app development. With this news of the success of the Samsung S Series of devices that decision may be getting a bit harde to make.
TechCrunch reported over the weekend
Samsung Electronics’ flagship Galaxy S series surpassed the accumulated sales record of 100 million units from the supply side in only 2 years and 7 months after its launch in May 2010. Galaxy S III is selling at much faster rate of 30 million in 5 months and 40 million in 7 months, after becoming a million seller in only 50 days after its release last May. Currently, its average daily sales are 190,000 units. The driving force behind Samsung Electronics’ rise to the top on the global smartphone market is Galaxy S II which is gaining ground as a steady seller hitting the sales of over 40 million in only 20 months.
How are you making the decisions regarding where you put development money for mobile apps? Do you know for certain that your target market is more the iPhone crowd (which does tend to be more well off in general)? If the landscape is changing are you being forced to consider what it takes to develop in both environments thus having to go back and make the case that you should have even more budget to work with?
This shift in the marketplace will impact marketers increasingly in the next few years. Staying agile and flexible is likely to be two of the most important qualities of marketers as change in the marketing world seems to be accelerating with little chance of it slowing down any time soon.
Are you ready?