Today’s post is the last of a three part series where I’ve covered SERP Analysis and Brainstorming Content Topics. I hope to tie everything together with this final post where I will be discussing content generation. In this post I will be talking about audience identification, buyer personas, content development, and strategically seeding your content for maximum visibility. This is going to be a longer post, so let’s jump in.
Before you create any piece of content for your organization, you need to be able to answer the following question: Who is this content targeted at? Your answer should be one of two:
- This content is to attract potential customers and move them into the sales funnel